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Kool Aid, to drink the

[from a kid's sugar-enriched drink in fruity flavors] When a someone who should know better succumbs to marketing influences and actually begins to believe the propaganda being dished out by a vendor. Usually the decortication process is slow and almost unnoticeable until one day the victim emerges as a True Believer and begins spreading the faith himself. The term originates in the suicide of 914 followers of Jim Jones's People's Temple cult in Guiana in 1978; they voluntarily drank cyanide-laced Kool Aid.

Previouskook Up= K = Nextkremvax