Campaigns
To create a campaign, enter the following information:
- Name. Enter the campaign name.
- Assigned to. Enter the name of the user assigned to the campaign; to choose a user from the Users list, click Select, and select the user name.
- Status. From the drop-down list, select the current status of the campaign.
- Start Date. Click the Calendar icon and select the date on which the campaign begins.
- End Date. Click the Calendar icon and select the date on which the campaign ends.
- Last Modified. Displays the date and time when the campaign details were last modified along with the name of the user who modified it.
- Date Created. Displays the date and time when the campaign was created, and the name of the user who created it. The Start Date, End Date, and Status values are for your records only. These values do not impact the execution of an email marketing campaign.
- Type. From the drop-down list, select the campaign type such as email or trade show.
- Budget. Enter the budget for the campaign.
- Actual Cost. Enter the actual cost incurred to conduct the campaign.
- Expected Revenue. Enter the estimated revenue from the campaign.
- Expected Cost. Enter the estimated cost of the campaign.
- Objective. Explain the goal of the campaign.
- Description. Enter a brief description of the campaign.
Click Save to save the campaign; click Cancel to return to the Campaigns home page without creating the campaign.